Redefining beauty through artists who just happen to use beauty equipment
A beauty and wellness focused website was a new experience for Click Art having not had the opportunity to do something similar in this field before. We were lucky enough to be in the conceptualization stages of this brand and together with the owner, we were able to figure out how we could create something that spoke to the business's essence of swift weight loss.
Rather than sell the services to the visitor outright, we focused on briefly educating the user about the company and the weight loss procedures through short bursts of text strategically placed throughout the website. Slim fonts and golden accents were used on these texts to evoke a feeling of fast and effortless beauty.